Current investment strategy: "I give my money to Ron Baron (see) and blindly trust it will go up 15% a year. Company remains under family control; stock up 250% since 2003. for $66 million; later sold for $640 million profit. Wisconsin native started at Donated $175 million to build cancer center at alma mater. First blockbusters in 1977: Star Wars, Close Encounters of the Third Kind. Also plans to build world's largest wind farm. Wrote theme song for Inspector Gadget. Other investments: low-income housing projects in Egypt, shopping malls in Brazil, office parks in China. Sales exceed $20 billion; company booked $25 billion in new contracts last year. Went to Wall Street with $4,000 in poker winnings. Son of oil driller bought out dad 1961, struck big in Utah and Wyoming. No problem: reported 8th consecutive quarter of double-digit earnings growth in April; shares flat so far this year despite $2.3 billion stock buyback and $1.2 billion special dividend in August. Recruited in 2001 by Larry Page and Sergey Brin (see both) to become chief executive. Walter's father, Moses, started Triangle Publications; Walter inherited it at age 32, added magazines (Seventeen, TV Guide). Nicholas unexpectedly quit as CEO in 2003. Husband John once chairman of Sotheby's North America. AutoNation Today there are 28,198 Subway shops in 86 countries; much of company's success can be attributed to infamous Jared commercials claiming formerly obese airline worker lost 245 pounds eating only Subway sandwiches. Places workers in aviation, mining, banking, construction jobs. He just happened to mention, If we knew when students stopped coming to school, we could help them, Burton says. Studied physics at UCLA. Housing market may be heading down the toilet, but chrome and porcelain thrones are still making millions for third-generation chief of Stakes include Pathmark (grocery stores), Allied Holdings (trucking), Sean John (clothing). Marilyn runs company; Barbara administers family foundation. Sales: $2.4 billion. Bought Montana land for $140 an acre, swapped for ski slopes near Big Sky. Entrepreneurial duo opened drive-in diner after stints in the Army. Renowned for frugality, reduced ownership for estate planning 1995; family owns 49%. Shop soon faltered; DeLuca brazenly opened second outlet to create an aura of success. Sales: $3 billion. Still owns 4.8 million shares worth $180 million. With brother Ben served Ford factory, airport workers round the clock, 6 days a week. Leonore: Stanford grad, U.S. Chief of Protocol under Reagan. Tribune Raised another $25 million from venture capital firms Kleiner Perkins Caufield & Byers and Sequoia Capital in 1999. "Si" heads magazines via Cond Nast (New Yorker, Vanity Fair, Vogue). Earned Ph.D. in electrical engineering from MIT, stayed on faculty. Helped father, Curly, operate a small lumber mill 1940s. Now on the Net, missed MySpace and YouTube revolution. [1], California where he tested out of high school at age 16. Schering-Plough Made fortune with audio-processing systems that eliminate hiss and background noise. Son Pete ran for U.S. Senate last year; dumped personal $12 million into bid. Today his shares are worth $1.3 billion. Developed passion for stock market in teens after investing parents' $5,000 nest egg. Result: iFlop for Apple TV. Friday's). Nearing completion of $1.8 billion Palazzo resort next to nemesis Steve Wynn's (see) Wynn Las Vegas. In 2009, Marquett began two years of service in AmeriCorps. Founders stepped down from daily management 2004. Restated 7 years of finances last summer for backdating of stock options. Herb, made fortune covering the country with shopping malls. With James Coulter (see) cofounded private equity behemoth Texas Pacific Group. Son of hotel magnate Conrad hilton (d. 1979) sold Hilton Hotels to private equity giant Blackstone for $26 billion in July; Barron will net $700 million when deal closes later this year. Hilton Hotels Committed $300 million to Cornell U. in June, chairman of Carnegie Hall has managed New York theater's endowment from $2.3 million in 1991 to $300 million today. Exploring online classifieds with Ebay-created "Kijiji." Tome focused on improving overnight delivery services using integrated network of planes and trucks. With KKR and Goldman Sachs, agreed to buy power company TXU for $45 billion in cash and assumed debt in February; when completed, deal will be the largest leveraged buyout in history. Assets under management: $165 billion. Duo split 1981. in August 2005 (TripAdvisor, Hotels.com, Hotwire). Renaming company Icahn Enterprises; shares up 140% over past 12 months. Louis retired from AIG 1995, now makes venture capital investments via Lexington Commercial Holdings. Introduced Slim-Fast nutritional supplements 1976. Feeling pressure from high-profile investors Steve Cohen, Barry Rosenstein (see both) to merge with another rival. Came out of retirement to revive HCA during fraud investigation. Donated $750,000 to Veterans Outreach Center in honor of brother Charles, who died in Korean War. Struck out on own after Dad passed family oil business to brother Sid (see). Sotheby's Onetime owner of Minnesota Vikings cashed out in 2005, selling team for $600 million and netting $350 million profit. Co-owns controlling stake of Israel's Bezeq Israeli Telecom. Early investor, board member of Google has sold more than 3 million shares since 2004 public offering; still owns 1.7 million shares worth $870 million. Grandchild of a.n. Net profits last year: $1.1 billion. pritzker (d. 1986), who, with sons Jay (d. 1999) and Robert, created industrial conglomerate Marmon (sales: $7 billion) and hotel chain Hyatt (735 hotels worldwide). Wharton grad left father's buyout business in his 30s; bought $1.9 million stake in jewelry distributor Cohen-Hatfield 1978. Now invested in titanium (Timet, Kronos), waste management (Waste Control Specialists), computer components ( In August his 20-year crush culminates in deal to buy Wall Street Journal, parent Dow Jones. Marquett Burton earned his bachelors in political science at the University of California, Berkeley. 1962. Oakley To boost value, split company into 2 year-end 2005: Viacom (Paramount Pictures, MTV Networks), Forty years after conception, Dolby went public 2005; shares up 100% since January 2006. Now invests via Granite Associates: hedge funds, real estate, private equity, Time Warner stock. Sales: $3 billion. Moved to eyewear 1983. Now runs Employer Services division, which administers payroll and employee stock plans. Grandchild of John T. Dorrance, inventor of condensed soup process. North Carolina native took job as sales trainee at Kidder, Peabody at age 25. Sold publishing empire to Rupert Murdoch (see) for $3 billion in 1988. Family controls 40%. Landmark Communications Has yet to find a home for $100 million he is required to donate as part of an insider trading suit settlement. Sold for $1.4 billion in 1994, retired to Florida. Duo formed Broadcom 1991 using Nicholas' spare bedroom to design high-speed telecom chips. Leads W.M. Began research in hi-fi sound. Marquett Burton is bringing his app concept, Fletch, to life with the help of the efactory's accelerator program, Cohort 4. Started Enterprise Products with 2 trucks 1968; took public 3 decades later. Opened Ben Franklin 5-and-10 store in Newport, Ark. Brought in "professional management" (Tim Koogle in 1995, then Warner Bros. chief Terry Semel in 2001). Bank of New York "Ned" joined firm as an analyst 1957, president 15 years later. Owns 75 acres of prime East Hampton, N.Y. real estate. , spent time in product management, personnel; ran manufacturing section and surgical instruments division. "Democracy is a hell of a lot more than elections." Found way to Harvard Business School. Sold land at busy intersections to oil companies to set up gas stations. ), food (Dairy Queen, See's Candies). Grandchild of Homer Stryker (d. 1980), surgeon who invented mobile hospital bed, founded medical supply company Stryker Corp. Founded hardware store chain Menard's 1972; expanded, undercut competition pennies at a time. He started repairing radios in high school to help family after WWII hurt his father's import business. Sailing aficionado producing documentary film about the youngest crew ever to sail the Transpac, semiannual yacht race from Long Beach, Calif. to Honolulu. Filed first tax return at age 13, claiming $35 deduction for bicycle. Davis foresaw rise of athletic shoe popularity, bought company on day of Boston Marathon 1972. . Today owns millions of square feet of commercial and retail property, thousands of apartments. Former high school football coach started selling life insurance 1967 to supplement income. Craig, at age 19, finds father dead of a heart attack, watches as dad's partners try to grab family business. Tinkered with medical devices: patented plastic catheter, disposable surgical mask. Met partner Henry Nicholas (see) while working in chip design at TRW. Coordinated basketball game between son's 5th grade team and jockeys; raised money for an injured jockey. Family contributions to NYU exceed $100 million. Founded, sold aerospace companies Spectrolab, Heliotek 1960s. Acquired one-third of massive Madden Deep natural gas field in Wyoming 1972; field grosses at least $2 million a day. Has earmarked hundreds of millions to charity. Last year Perot Systems opened a technology center in Mexico, uses offshore labor in 20 countries. clerk. Sold both properties to Witnessed wildcatter dad's discovery of 6-billion-barrel East Texas megafield at age 10; gushing plume of oil inspired "Tex" to join family business. Maybe Rupert Murdoch (see) should buy it. Flies coach on company time; fly fisherman. Nashville native served as an Air Force flight surgeon. Now chief of wireless Took public 2004; personally netted $275 million. Former With brother Frederick, sold stake to brothers Charles and David (see both) for $1.3 billion 1983. Hollywood's richest man cashes in on soaring art market. Inherited family watch-parts business at 15 after father passed away; expanded into shopping malls, sports teams. Donates to doctors looking for cures for prostate and breast cancers, melanoma, Alzheimer's, diabetes, leukemia, AIDS. Became one of the leading marketers of replacement joints. Marquett Burton grew up in California, went to undergraduate school at the University of California, Berkeley, and then graduate school at Johns Hopkins University in Baltimore. CBS . Won't this guy ever go public? of Omaha had long promised to give away his fortune posthumously. Google's 12th employee built a fortune that started with a game of ping-pong. Estimated sales: $7 billion. Holiday hit with Dreamgirls; says he is done with movies. Paid $62 million last spring, sued for full refund; IRS demanding more: $13.6 million. Owns vineyards in New Zealand. Funds computer science grad students; also supports Salvation Army and an intentionally scary ad campaign on the horrors of methamphetamine addictionin Montana (where half of the 2,100 kids in foster care were there because of parents' meth habit). Shopping mall mogul father bought Notre Dame grad pro football's San Francisco 49ers in 1977; team won 4 Super Bowls between 1982 and 1990. With the founding of Fletch, Burton birthed the effortless attendance vertical[6]. Sold just under 10% stake to Chinese government weeks before the offering. Brother Ronald (see) owns big stakes in Central European Media, Israeli TV; served as ambassador to Austria under Reagan. Sales up 13% to $1.9 billion last year. Ampex Served as U.S. ambassador to Ireland during President George W. Bush's first term. Studied under value investing guru Benjamin Graham at Columbia. In 2011, Burton was awarded a Baltimore City Mayoral Fellowship under Mayor Stephanie Rawlings-Blake. The biggest challenge came in creating an effortless system for users. Wall Street giant manages $90 billion across private equity, real estate, corporate debt, hedge fund operations. 1978 at age 31. Bought out dad 1963; company later became American Ship Building. Other investments include Met partner Henry Samueli (see) while working in chip design at TRW. New Trump Soho condo hotel development recently announced. Nation's most beloved investor is $6 billion richer this year despite handing over $2.1 billion in Cashed out before all of them tumbled in bubble-burst. Sold to Primerica 1989; today stake in Citigroup worth $985 million. Siebel's salve: his stake brings $500 million in cash. Teamed up with Chinese auctioneer Tom Online; two companies set to rule online ads in China. Recently paid $70 million for a cluster of beachfront properties in Santa Barbara, Calif. Sam took helm 1966; business expanded to cleaning supplies (Pledge, Windex), bug spray (Off, Raid). Today its USB flash drives and flash cards grace digital cameras, MP3 players. Handed out dollar bills in the parking lot of first store to lure customers. Joined Bell Labs, then 2000 to 2004. Will leave fortune to independent research institute. As they chatted, the president shared a concern that spurred Burton to instead solve a different problem. Founded Cary Academy 1996; school emphasizes technology. Sold $1.5 billion worth of Qwest shares in forward sales in past year. "Get to work positively impacting those within your reach ." -MDB. Today Hearst Corp. controls newspapers (San Francisco Chronicle, Houston Chronicle), magazines (Cosmopolitan, Esquire), cable networks (stakes in ESPN, Lifetime, A&E), TV, radio stations. Family escaped Soviet Union after revolution, settled in Iran. Great-grandson of Richard Beatty Mellon, heir to T. Mellon & Sons banking fortune; bank itself no longer in family hands. Sales: $2.1 billion in 2006. 1980; stake now worth $2.7 billion. Told FORBES in February that the Bancrofts wouldn't sell for "5, 10, 20 years. Founder of New York City's Cedar Lake Ensemble ballet troupe. Son Edgar Jr. staged ill-fated entrance into Hollywood: sold off juice, nylons businesses, bought MCA/Universal for $5.7 billion 1995. Estimated sales: $7 billion. Clearwire Took over Stryker Corp. after Lee Stryker died in a plane crash 1976. Paid $80 million for Jasper Johns painting "False Start" last year. Never mind the setbacks. Went Hollywood: made billions buying and selling movie studio MGM, 3 times since 1969. 1987; expanded, sold to Viacom 7 years later for $8.4 billion. Father Edward III (see) joined company as an analyst in 1957, president 15 years later. Believed to help generate string of 30% returns for Soros' Quantum Fund. Bought Enron pipeline business with college chum William Morgan. Estimated sales: $90 billion. Marquett Burton embodies the high-value life. Donates to educational, cultural institutions. Also has noncontrolling stakes in Son, Andrei, died 2005 in car crash; daughter, Natalia, donating to Russian orphanages in foundation bearing Andrei's name. Hank forced into retirement by his handpicked board in 2005 following an investigation by then N.Y. Attorney General Eliot Spitzer; most of the charges dropped earlier this summer. Took Wal-Mart public 1970, now world's largest retailer, with more than 7,000 stores in 14 countries; 1.9 million employees serve 176 million customers a week. . Bedford, N.Y. estate features an apple orchard, sculpture garden, reflecting pool. Sons manage family assets. USC grad worked as a Motown Records exec before turning to real estate 1973. ) for stock and cash 1989. Owns pro hockey's Boston Bruins; became NHL chairman in June. Sold company to Leon Black's (see) private equity group Apollo Management in July for $10.6 billion after turning down lower offer from Russian-American billionaire Leonard Blavatnik (see). German immigrant studied at Columbia U.; started with television stations. Avid art collector recently donated 2 floors of a New York City townhouse to Institute of Fine Arts of New York University. 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