A lawyer for Olaplex declined to comment on the status of the suit. The way misinformation spreads like wildfire on social media makes it hard to contain and unfortunately this seems to be another example of that scenario, cosmetic chemist Kelly Dobos tells BeautyMatter. It's difficult to know just how many refunds Olaplex has issued. The company also stated it has gone above and beyond industry beauty standards by publicly releasing test results from "independent third-party laboratories" on its website. Having a patented ingredient unique to their product is a good thing. The CEO of the luxury haircare brand Olaplex has come out fighting against a $75,000 lawsuit in the wake of users worldwide complaining the products 'cause hair loss and damage'. A Facebook group called 'Olaplex Hair Loss/Hair Damage?' In fact, the No.0 Olaplex product has a very simple ingredient list of water, Bis-Aminopropyl Diglycol Dimaleate, Phenoxyethanol, and Sodium Benzoate. , updated About 30 women are suing the Olaplex hair-care company, claiming its products caused their hair to fall out, bald spots to form, and skin rashes and other conditions to crop up. Vicks VapoRub to Stimulate Hair Growth: Does it Work? This misinformation led to widespread panic from consumers worried about their health, to which Olaplex responded with a link to its ingredients and material safety data sheets where consumers could learn more about the safety of each product. Keep in mind that, as I write, Olaplex No.3 is marked as a Best Seller on Amazon. In 2020, the EU's European Commission classified lilial as a reprotoxic, a chemical that adversely affects fertility and fetal development, and a ban on the fragrance went into effect in March of 2022. Unfortunately, most of the ingredients in Olaplex products are chemicals like Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Iodpropynyl Butylcarbamate, Sodium Cocoyl Glutamate, PEG-4 LauratePEG-4 Dilaurate, Methyl Gluceth-20, and more. Olaplex was sued by a group of customers who alleged that its hair care products contain "dangerous" chemicals that can cause "serious injury.". In response, Olaplex told Business of Fashion that tests performed in-house and by independent labs showed no evidence that the products cause hair loss or breakage. Olaplex, facing a new lawsuit over its hair products, said tests show its products are safe. 3 Hair Perfector" product, alleging that Olaplex did not disclose risks linked to the ingredient, which the European Union directed cosmetics companies to stop using after March 2022. 4, Olaplex No. Nearly 30 women joined together to file a lawsuit against Olaplex on February 9, specifically targeting its No. Access your favorite topics in a personalized feed while you're on the go. 3 min read. ', Actress Kristin Cavallari told her 4.5 million followers: 'This is not an ad at all. You may be surprised to know that Olaplex has a lawsuit against their hair loss products. Live from New York and Hong Kong, bringing you the essential stories from the close of the U.S. markets to the open of trading across Asia. In the video, Wong explains that the brand has undergone rigorous human repeat insult patch tests (HRIPT) on all their products to ensure that theyre safe to use on the skin and hair follicles. HairLossGeeks.com. The lawsuit, which was filed on 9 February, includes claims from 30 women who used products from Olaplex, as reported by CNN.The brand is notably sold at retailers such as Sephora and Ulta and is frequently advertised by influencers on TikTok. Overnight on Wall Street is daytime in Asia. The EU has famously banned or limited more than 1,600 chemicals from personal care products, but if you ask cosmetic chemists, theyll tell you that ingredients alone cant tell you everything you need to know about the safety of a product. Attorneys for the plaintiffs said they carefully considered any other causes of hair and scalp problems, but found that "the products alone are to blame.". Stay up to date with what you want to know. This ingredient was made to repair hair strands on a molecular level. Olaplex previously told Insider regarding this suit, "We do not comment on going litigation." According to the lawsuit, Olaplex states in its marketing materials that their products, which include shampoos, conditioners and oils and are numbered 0 through 9, "restore damaged and compromised hair," while creating "healthy, beautiful, shiny, touchable hair," and that results are "proven by science." Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. 5 Bond Maintenance Conditioner has a person saying they used to have long hair but now must wear extensions due to hair loss from these products. Olaplex is being sued after 30 women filed a lawsuit on Feb. 9, claiming the company's products contain allergens and irritants that have resulted in brittle hair and hair loss. We have full confidence and believe in the safety and efficacy of our products.. A review of an archived version of Sephoras website shows that the beauty retailer required Olaplex to remove lilial from its products in 2020 or early 2021, the case says. But soon after, she developed dandruff and her hair started falling out in clumps as she showered, she said. Months later, as her hair continued to improve, Genute contacted Olaplex saying she thought its products damaged her hair. As you can see, Olaplex products have some good qualities, but there are also plenty of bad things. Olaplex CEO JuE Wong addressed . In 2016, a very similar hair loss lawsuit was filed against Wen Beauty; the company denied allegations but agreed to a $26 million settlement. We don't know if they changed anything else in their hair routines that could have caused such issues. "Defendants have been dismissive of their customers' hair loss, instead describing hair shedding as normal and unavoidable and attributing the hair loss to a long list of other potential causes," the lawsuit said. Top editors give you the stories you want delivered right to your inbox each weekday. Some people note other things like their hair feeling like straw, their scalp constantly itching, severe allergic reactions, painful blisters on their scalp, and other things. There are thousands of people all saying the same thing. Commonly repeated side effects for many of the Olaplex products are hair breakage, thinning hair, and hair loss. The outlook was well below the average analyst estimate of $731 million. So, Olaplex products clearly can work. According to its own public statements, however, Olaplex did not remove lilial from products sold elsewhere in the U.S. and European Union until February 2022 and, at any rate, should have pulled the items entirely from stores, the lawsuit says. No, the lawsuit detailed on this page is not a class action, a type of lawsuit filed by one or more individuals on behalf of a larger group who allegedly suffered a similar but relatively small injury, usually financial in nature. Olaplex Holdings Inc. Chief Executive Officer JuE Wong said the hair-care company will ramp up investments in the brand after failing to act quickly enough to stem a slowdown in demand and push back against consumer complaints. The filing stresses that benzene is so dangerous that the beauty industry has stopped using the ingredient and voluntarily pulled hair care products containing the substance from stores. "The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker," the suit says. Top editors give you the stories you want delivered right to your inbox each weekday. "Although we believe in the safety of our products, we also believe in providing the best customer service and we would be more than happy to assist with your purchases made within the last 12 months from OLAPLEX.com or an authorized retailer," the company stated. Since then, its stock price has fallen 75% and Olaplex slashed its forecast for 2022 sales. . In response to questions about the refunds and the safety of its products, Olaplex said: "We are proud to help our millions of customers achieve their best hair possible and every customer inquiry is important to us. Athletes' ambitions don't end when they leave the field of play. Learn More. "Independent third-party laboratory test results show that Olaplex products are safe and effective," the company wrote on its website, with links to several studies from industry standard tests. The products also have non water-soluble ingredients, which cause the hair follicle to clog, resulting in seborrheic dermatitis and subsequently inflammation and hair loss, the complaint says. I have now lost half of my hair with spots that are very thin. Olaplex customers report hair breakage and loss. 1. 0 to No. Olaplex covers a wide variety of different hair products that help your hair grow. All Rights Reserved. Additionally, Olaplex publicly released the HRIPT tests for all of their products on their website to demonstrate the safety of Olaplex products for consumers who might be questioning using these products while the brand is battling these allegations in the court system. Insider spoke to two people who have received refunds and another who has requested a refund from Olaplex. Top Class Actions is a legal site that handles public lawsuits. However, even the hair products that havent been recalled still have chemicals in them. Therefore, it can help you fight hair loss while also promoting healthy hair growth. There are a wide variety of reasons for hair breakage or hair loss, including lifestyle changes, various medical and skin conditions, medications, COVID, and more. Olaplex has also publicly addressed claims of hair loss on Twitter and TikTok, saying its products are independently tested and "results do not indicate that using our products can lead to hair loss.". The lawsuit was filed on Feb. 9 in California and claimed that the women used Olaplex products to repair damage, but the products were harmful and left the women's scalps in . Olaplex products do not cause hair loss or hair breakage, a representative from Olaplex tells BeautyMatter. "We are prepared to vigorously defend our Company, our brand, and our products against these baseless accusations.". The complaint filed Thursday . "Defendants have been dismissive of their customers' hair loss, instead describing hair shedding as normal and unavoidable and attributing the hair loss to a long list of other potential causes," the complaint says. Informations sur votre appareil et sur votre connexion Internet, y compris votre adresseIP, Navigation et recherche lors de lutilisation des sites Web et applications Yahoo. Do you work at Olaplex or have information to share? 'Olaplex products do not cause hair loss or hair breakage. Auriana is now part of a lawsuit against Olaplex, a hair care line popular with influencers and some celebrities that promises to restore "damaged and compromised hair by repairing from the inside out" leaving users with "healthy, beautiful, shiny, touchable hair," according to marketing materials on the company's website and social media. Olaplex's image troubles come at the heels of the company's declining streak since going public in 2021. 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